Nielsen has signed a multi-year agreement with Twitter to create the 'Nielsen Twitter TV Rating' for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season. The Nielsen Twitter TV Rating will serve to complement Nielsen's existing TV ratings, giving TV networks and advertisers the real-time metrics required to understand TV audience social activity. These ratings will build on top of NM Incite's SocialGuide audience engagement analytics platform. NM Incite is a joint venture between Nielsen and McKinsey and the hub of Nielsen's social media analytics efforts. The Nielsen Twitter TV Rating will enhance the social TV analytics and metrics available from SocialGuide by adding the measurement of the total audience for social TV activity, both those participating in the conversation and those who were exposed to the activity, providing the precise size of the audience and effect of social TV to TV programming. SocialGuide currently captures Twitter TV activity for all US programming across 234 TV channels in English and Spanish, and more than 36,000 programmes. Through a classification process, SocialGuide matches Tweets to TV programmes to offer social TV metrics including the number of Tweets associated with a given programme and rankings.
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